Food! Yes big foodie that I am, for me food is associated with happiness, security, comfort, and at times even with sickness. Its surprising that I am not as huge as an elephant!
Childhood was spent in various pursuits – the most memorable one being raiding Mom’s larder for atta laddoos and besan burfi. My kids have never eaten Maa key haath ka atta laddoo! Our neighbouring halwai makes them so much better. I do make besan burfi – but kids dont like it, and I end up scarfing the whole lot – not so good!
I would also join the neighborhood gang of young hooligans and go on raids to rob all fruit trees of their raw fruit. It got to the point when kala namak(black salt), salt, chaat masala and lal mirch(red chilli powder) was kept under lock and key, so that we kids did not overdo it. Never worked heh! Ahh the taste of raw imli(tamarind), kamrak(starfruit), raw guavas, shehtoot(mulberries) straight from the trees! Its the taste and aroma of childhood. Of course we were chased, beaten, had dogs set upon us but we soldiered on undeterred.
Some commercials I remember from those “good old days” and these are in print!
Thank you Utube
Not as way back as my childhood … when we did not have TV but these are still old! One ad that I remember but cant find is Vijaya Butter – the ad was awesome Gimme Gimme Gimme Vijaya Butter, On my toast gimme the most, Vijaya Butter! Does any one have a link to that ad? Here is Humara Bajaj
Doodh Doodh Doodh
And of course The Zing Thing … Gold Spot! I had forgotten all about it until I found it on You Tube looking for Vijaya Butter
Some products I would love to see again
1. Modern Bread and Nandi Bread. Modern Bread used to be softer than Brittania which I hate. It was soft and moist and Brittania tasted like cardboard. Nandi Bread was my first modeling assignment as a baby who had just lost her front teeth and had to bite into the slice and smile. I still remember the pics taken but cant find them, try as I may. Sigh! Wish we had net those days.
2. Parle Goblins : They were not toffees, nor were they chewing gums. They were squarish pieces, pink in color which were a bit of both, individually wrapped. They tasted of fruit flavors if I remember it correctly.
3. Cigarette candy sticks : I dont know where these went either. I suspect its not politically correct to manufacture them now. They were white, chalky and had red tips. I found this pic on the net
Banta lemon – This has made a surprising revival. I never saw any of these drinks in the 1990s and thought they had perished with time. But this is still going strong as of now! Apparently the Japanese have a similar soft drink bottle (inspired by our homely banta?)
And Lalitaji – Surf ki khareedari mein hi samajhdaari hai!
The TV Serials …… Oooh! They were such fun, given that normally Doordarshan was so staid. We waited for Friday when Doordarshan discovered some sense of humor.
Yeh Jo Hai Zindagi … Wonder where Swaroop Sampat went? This was, if I am not mistaken, Satish Shah’s first entry into the world of TV
Wagle Ki Duniya
The solemn ones were there too, Tamas, Hum Log, Rajni
Will sign off with this one